PARIS—Groupe GM will soon offer hotel guests around the world a new range of cosmetic products through its first collaboration with Caudalie. The amenity line will be soon available in four and five-star hotels worldwide.
The award-winning French skincare brand, known for pioneering the use of grape-seed polyphenols in facial treatment products, uses the beauty benefits of the grapevine through patented active ingredients.
For this amenity line, Groupe GM and Caudalie have developed a bath range inspired by their Vinothérapie Spas and featuring the Fleur de Vigne scent. The fragrance includes notes of white rose, watermelon, pink peppercorn as well as a citrus burst.
The new product range has shower gel, shampoo and conditioner that come in clear purple-tinted bottles, as well as a body lotion in a clear non-tinted bottle. All bottles have opaque engraved front flip-top caps. These are complemented with two gentle botanical solid soaps enriched with avocado butter. The line also includes six Ecopump of shampoo and body wash, shampoo, conditioner, shower gel, body lotion and hand wash. A wooden tray with the Caudalie signature is also available.
Caudalie is a 100% independent family owned business for more than 20 years and an ethically engaged brand: natural, eco-friendly ingredients are always used during all products formulations. All raw materials used are of controlled origin. Caudalie is also against animal testing for ingredients and finished products.
“Caudalie’s products harness the power of nature, while respecting our planet,” said Laurent Marchand, president of Groupe GM. “These products are composed of natural-origin ingredients (up to 97%), which is completely in line with our own commitment to the environment. We are excited to have the opportunity to share one of France’s favorite skincare brands with our international clients.”
All these formulas comply with the European cosmetic regulation and with Caudalie’s Cosm’Ethique formulation charter. The products are free from phenoxyethanol, parabens, phthalates, mineral oils, sodium laureth sulfate, colorants and animal ingredients.