SCOTTSDALE, AZ—GreenTree Hospitality Group Inc. has promoted Amanda Saye to VP of franchise operations.
Saye joined GreenTree in 2016 where she was tasked with leading the hotel brand’s marketing strategy and development efforts throughout the U.S., including the launch of its GiveBack Rewards loyalty program in 2017.
In addition, Saye completed a full web redesign and launch of its hotel brand website, implementing all print and digital promotions; managed the day-to-day and fulfillment of its loyalty program; developed all property marketing collateral; and led its public relations and communications efforts, ultimately positioning the brand and driving additional revenue streams effectively system-wide.
“Amanda has been an integral part of launching and moving forward the GreenTree franchise operations in the United States,” said Kevin Brooks, managing director of the company. “Her new role reflects our confidence in her vision for the GreenTree brand and her commitment to our guests, franchisees and team members.”
In her new role, Saye serves as the primary leader within the franchise vertical and provides overall leadership for the corporate franchise operations team to facilitate the continuing effort of delivering outstanding systems, support and service to its franchisees. She supports the day-to-day hotel operations within GreenTree, franchise on-boarding, systems, brand standards and governance, marketing and franchise relationships.
“As we continue to grow the GreenTree footprint across the country, Amanda’s organizational and leadership skills will serve our stakeholders well,” said Brooks. “Under her leadership, in the franchise operational area, we look forward to more great things from her and for the U.S. GreenTree operations.”
Saye said, “It really is an exciting time to be a part of GreenTree and watch the brand continue to grow. I am eager to lead the franchise team and continue to enhance the support and services we provide to both our franchisees and guests alike.”