NEW YORK—Duetto has completed implementation of its revenue strategy solutions at Great Wolf Resorts Inc., the parent company of Great Wolf Lodge, a family of indoor water park resorts. The resort portfolio spans 12 states with nearly 5,000 rooms.
According to the company, with Duetto’s GameChanger application, Great Wolf Resorts will now benefit from increased visibility to future demand through new data sets like web shopping regrets and denials and the ability to independently yield all channels, segments, room types and offers in real time through open pricing.
“With almost 70% of our business coming direct via our website, web shopping data has become a game changer for us,” said Alan Genin, SVP, revenue and ecommerce, Great Wolf Resorts. “And with open pricing, we can truly optimize the unique demand we have coming through different channels and from the varying segments of customers our one-of-a-kind resorts attract.”