Generator Hostels Expands to Amsterdam, Stockholm and Rome

LONDON—Generator Hostels plans to open three new properties in Amsterdam, Stockholm and Rome.

Beginning in March, each property will open its doors in time for peak European travel. These property openings are part of the brand’s pipeline of new openings and the first of many announcements about new locations in coming months, according to the company.

Josh Wyatt from Patrol Capital, the founding company of Generator, said, “We are very proud of having completed these deals to open our three new properties, and we look forward to seeing what these new ventures unveil for our continued expansion strategy. Amsterdam, Rome and Stockholm are some of the most astonishing cities in Europe, and we are going to partner with unique local brands to deliver a soulful connection in each location for culture, arts, events, music and food.”

Generator Amsterdam will be located in the East Amsterdam neighborhood, adjacent to the newly renovated Oosterpark. On March 16, the doors at Mauritskade 57, a historical brick building built in 1908 as the University of Amsterdam’s science department, will reopen.

Inspired by the building’s history and park-side location, Generator maintained the lecture hall and science lab aesthetics while modernizing the spaces with graphics and pops of color. The core social space, Nescio, named after a famous Dutch writer, includes the property’s café; The Auditorium, a lounge that features the original lecture-style seating and a professor’s desk repurposed as a central bar with gas taps and reclaimed laboratory beakers; and The Library, which retains its original wood heritage elements that pay homage to its initial function and includes walls shelved with bright orange books.

Additional property features include a standalone underground speakeasy-like bar located in the building’s former boiler room, slated to open later in the year; a luxury Sky Suite Apartment with views of Oosterpark that includes two bedrooms, a kitchen and a living room; and tailored programming, such as a Coffee Lab, beer tastings, coffee masterclasses, Vanmoof bikes, movie screenings, meeting and work spaces, among others.

Generator Stockholm will open at 10 Torsgatan in June. The 11-floor, 244-room property is near Central Station and a five-minute walk to Drottninggatan, a pedestrian thoroughfare lined with shops and restaurants that runs through downtown Stockholm. The hostel will offer a lobby café; a stand-alone bar and restaurant that will offer a mix of international and Swedish cuisine; convertible meeting and events spaces to accommodate groups up to 100; and luxury suites to accommodate tastemakers, families and longer-term stays.

Generator Rome will also open in summer. Located on Via Principe Amedeo near Mercato dell’Esquilino, the 78-room property will offer a seven-story high rooftop lounge with views of the Apennine Mountains, and an industrial-style bistro with slow-turning wicker ceiling fans and banana leaf wallpaper.