G6 Hospitality Lays Out Growth Plan at Convention

BOCA RATON, FL—G6 Hospitality concluded its annual brand convention by emphasizing the company’s major initiatives expected to deliver wide growth and further position the brand as the leader in the economy lodging segment. This event entailed five days of tradeshows, exciting networking events, specialized business sessions and seminars conducted by a panel of leading industry experts.

The event kicked off with a celebratory dinner where G6 Hospitality executives recognized a number of franchisees in various categories including Franchisee of the Year, Top Performers, Renovations Excellence, Guest Services Excellence, Sales Growth Excellence, New-Construction Excellence and Brand Advocacy.

At the general session, franchisees and executives learned from top industry professionals about topics such as speed leading, driving successful business growth, and improving guest experience. This year’s keynote presenter was Ryan Patel, VP of global real estate and business development for Pinkberry. Other industry speakers included Troy Hazard International founder Troy Hazard, customer loyalty expert Lisa Ford, business growth and future opportunity expert Steven Little and former Tony Robbins’ international point man Chip Eichelberger.

Mike Brower, recently appointed COO, and Lance Miceli, EVP and CMO, focused on educating attendees about how to accelerate demand through integrated ecommerce, marketing, distribution programs, and the aggressive brand renovations taking place nationwide.

“We will continue to work toward delivering consistent and positive brand experiences at all of our properties,” said Brower.

“Our objective is to elevate the value perception of the brand, steadily increase RevPAR performance potential at all locations and deliver continued gains in topline revenue,” added Miceli. “Together, our enhanced marketing and digital distribution platforms combined with the commitment to renovation and delivering consistent experiences will drive our growth.”