Full House Resorts Names Sheldon SVP/Marketing

LAS VEGAS—Full House Resorts has appointed John H. Sheldon III its new SVP of marketing.

Sheldon will be responsible for assessing and coordinating property level marketing activities and evaluating new growth opportunities across the portfolio. He will also oversee the marketing efforts at the company’s Rising Star property in IN, where he previously assisted in the transition of ownership upon the company’s acquisition in April 2011.

Sheldon has held senior marketing positions at various companies. Most recently, he was SVP/CMO for Majestic Star Casinos. He has served in similar capacities for the Boyd Gaming Nevada Region and Hyatt Gaming. He began his career in the casino industry with Hilton Hotels Corporation.