Frits van Paasschen Joins citizenM’s Advisory Board

AMSTERDAM—Frits van Paasschen has been added to citizenM’s advisory board.

Most recently the CEO of Starwood Hotels & Resorts Worldwide Inc., van Paasschen has also worked for Coors Brewing Company and Nike, where he ultimately became Nike’s president of Europe, Middle East and Africa. This year saw the publication of his book, The Disruptors’ Feast: How to Avoid Being Devoured in Today’s Rapidly Changing Global Economy—a look into the trends that are shaping the world of the future, from digital technology and global development to urbanization and business disruption.

In addition to providing support to several tech companies based in the Netherlands and United States, his primary role at citizenM will be to advise the company on its global development strategy.

Founder & CEO of citizenM, Rattan Chadha said, “We’ve enjoyed remarkable success with the citizenM model and are now pursuing a strategy of vigorous growth in Europe, the U.S. and Asia. With his background and experience in hospitality and his understanding of technology trends, we know that Frits van Paasschen will prove an enormous asset to us, providing strategic advice on our future development and progress. As a disruptive brand ourselves, we like to work with those who favor innovation and change, and we are delighted to have an executive of his caliber on our board.”