Four Seasons Transforms Unusual Spaces Into Immersive Experiences

TORONTO—Marking the first in a global series, Four Seasons Hotels and Resorts staged a surprise four-day experience highlighted by a one-night celebration of artistry and imagination here. The event marked the launch of Four Seasons Pop Down, a series of immersive experiences that will bring Four Seasons to settings all over the world, transforming unusual spaces and creating distinct events and experiences.

“Give our people a blank canvas, and they will create something truly extraordinary,” said J. Allen Smith, president and CEO, Four Seasons Hotels and Resorts. “The Four Seasons Pop Down is a microcosm of the creativity and passion that is infused into everything we do at our hotels and resorts around the world.”

Taking over a vacant retail space in downtown Toronto, the brand’s first Pop Down brought together a team of Four Seasons artisans from four continents, each presenting an interactive expression of their craft. Four Seasons mixologists, chefs and creative masters transformed a raw, concrete space into a journey through the world of Four Seasons.

Eschewing the red carpet, guests including celebrities, business leaders, media, filmgoers and world travelers entered through an archway of draping orchids designed by florist Jeff Leatham in a display reminiscent of his signature installations at Four Seasons Hotel George V, Paris and Four Seasons Hotel Los Angeles at Beverly Hills.

Once inside guests encountered a global tour of tastes and aromas created for the event and presented by chefs at the brand’s various properties. The Toronto Pop Down also included a three-day lounge experience for guests to recharge and reconnect. The Four Seasons Lounge provided beverages and bites, foot massages, manicures and more.

Speaking to the series’ potential, Peter Nowlan, Four Seasons EVP and chief marketing officer said, “The concept creates an exciting opportunity to deliver Four Seasons experiences—characterized by our signature service and unparalleled attention to detail—in unconventional locations, pushing our imagination further as we continue to explore other unexpected ways that we can tell our story and bring the world of Four Seasons to life beyond our hotels.”

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