NEW YORK—Fortuna Realty Group (FRG) is finalizing the boutique conversions of two existing properties into Hotel Hayden, set to open on Feb. 1, and Hotel Henri, slated to open on March 5—both located in Manhattan’s Chelsea neighborhood. The company has already opened the Hotel Hugo in the SoHo section of the city. Fortuna is also planning to expand its footprint in Manhattan with a number of future hotel developments in the pipeline, according to the company.
“When we opened Hotel Hugo, we wanted to create an approachable, but luxurious, design-focused retreat for the artists and creative types that were starting to flock to the surrounding Hudson Square area,” said Morris Moinian, principal and founder of Fortuna Realty Group. “With Hotel Hayden and Hotel Henri, we’re looking to replicate that same aesthetic and vibe to bring a new lifestyle element to the Chelsea neighborhood.”
Joining the team as VP of operations is Grady Colin, who oversees operations for Fortuna’s current and upcoming hospitality portfolio. Colin also serves as GM of Fortuna’s Garden City Hotel in Garden City, NY, where he led the hotel through a $30-million renovation. Fortuna has also tapped Lisa Grossberg as Chelsea area GM for the two new hotels. Grossberg brings more than 20 years of New York-area hospitality experience to her new role, with past positions including area GM for Denihan Hospitality Group and GM of the Buckingham Hotel.
Upon completion, Hotel Hayden on 28th St. and 6th Ave., will pay tribute to the city’s Flower District through living walls installed within the restaurant, lining the building’s exterior and surrounding the reception desk. Other highlights include a rooftop lounge, Hayden’s Rooftop, with views of the Freedom Tower; Greek restaurant, Mykonos Blue; a signature cocktail menu; and meeting spaces.
Hotel Hayden’s sister property, Hotel Henri on W. 24th St., will have guestrooms outfitted with Italian-designed wood paneling and graffiti-inspired artwork, as well as a reimagined penthouse space launching in May that will offer a range of programming. The hotel’s on-site restaurant Shay & Ivy opened in the fall. As the second culinary establishment by Dan Rieger and Evan Rosenberg—the duo that opened Atwood Kitchen & Bar Room—Shay & Ivy features local, primarily organic dishes and cocktails made with infused liquors.