Former Pacifica Hotel Co. President Forms 2 New Hotel Firms

SANTA BARBARA, CA—Former Pacifica Hotel Co. President and COO Michael Barnard has now established a new hotel investment company as well as a management company in anticipation of a lodging market rebound.
Barnard’s Blu Hotel Investors will acquire and develop properties along the California coast and in other high-barrier-to-entry markets. Blu Lodging Group will provide management services for Blu Hotel Investors properties as well as on a third-party basis for other owners. The management firm will focus on branded management assignments in Coastal California markets. Barnard is the head of both new firms.
Barnard’s companies are already working on several projects with launch dates scheduled to coincide with an improved hotel market. Blu Hotel Investors is also providing advisory services now, ranging from deal structuring, finance, design, acquisitions, development, redevelopment, management, asset management, branding and franchising.