For Hotel Sales & Catering Teams, Time is Critical

CONCORD, MA—According to Tripleseat CEO Jonathan Morse, sales and catering software for hotels has not evolved in the last 30 years, and it’s costing your sales team time and money. But, there is a solution.

Tripleseat was created in 2008 after Morse was involved in a poorly-executed private event.

“I was told that restaurant event managers do not use any software because it was too expensive or complicated,” said Morse. “I did some research and it was true that close to 85% of restaurants and unique venues used paper and pen at the time. I set out to fix that problem.”

The current status of sales and catering software is lifeless. Not much has changed for hotel group sales over the last 10-15 years, noted Morse. So, what gaps are not being filled?

“It is much more competitive, and event planners expect a quick response to their request for proposals,” he said. “Older sales and catering software is still not in the cloud or they are bolted on to third-party cloud platforms like Salesforce. This makes responding to leads and booking group business slow and difficult for everyone resulting in lost business for the hotels. Tripleseat was developed from the ground up for the cloud. Our web-based application solves the problem of being able to book one or many hotels and respond to leads in seconds from your phone or laptop.”

Tripleseat’s hospitality clientele list includes Newport Hotel Group, Wythe Hotel, Hotel Ella, The Durham, NoMad NYC, Lorenzo Hotel, The Robey and more.

“Our goal is to make the process of booking and managing events for hoteliers as seamless and streamlined as possible, minimizing manual tasks to ensure the focus is on growing sales and providing a great experience for their guests,” he said.

Among Tripleseat’s services are the ability to power any hotel sales team to increase group sales, manage and communicate easily with guests, keep track of every detail, plan every event seamlessly, and more.

“Our application will drive sales and simplify every aspect of group business,” he said. “The hotel features include several key functionalities, including the ability to book group business in one or hundreds of hotels, manage event and guestroom blocks easily, and a flexible and dynamic sales and CRM platform.

“Tripleseat’s communication tools allow event managers and their clients to communicate seamlessly, avoiding any sort of phone tag or scanning for emails,” he continued. “The communication tool is accessed within the Tripleseat account and connects the team’s communication to all of their clients’ event details. There’s no need to open and work with multiple software like email clients.”

Tripleseat has more than 5,000 hotels, restaurants and unique venues that use Tripleseat every day. Tripleseat has also managed more than $8 billion in events and has captured and delivered four million leads to our customers.