Five Tech Partnerships, Solution Updates to Know

NATIONAL REPORT—Hotel Business has been following technology partnerships and updates in the industry. Here’s what we found:

Expedia, G6 Hospitality Form Strategic Technology, Marketing Partnership
Expedia Inc. has unveiled a new Expedia Powered Technology partnership with G6 Hospitality that will provide the brands broad access to Expedia’s technology, marketing and data insight solutions to help drive knowledge, efficiencies and support its continued growth. This strategic development brings Expedia Powered Technology to more than 1,400 Motel 6 and Studio 6 properties across the U.S. and Canada. Expedia market management will also work with G6 Hospitality, providing market insights and business intelligence to help properties drive demand on Expedia sites and ensure maximization of price and value. Comprising more than 1,800 experts globally, the market management team offers an array of services, including educating partners on available tools through Expedia Powered Technology and assisting in maximizing price and value propositions with data-driven insights specific to a property, market and region.

TravelClick, First Hotels Scandinavia Unveil Exclusive Strategic Customer Relationship
TravelClick has expanded its partnership with First Hotels. Through this engagement, TravelClick will become First Hotel’s exclusive partner for reservations, business intelligence and guest management solutions. This follows First Hotels becoming a flagship partner of TravelClick’s Demand360 Business Intelligence program in Scandinavia earlier this year.

New Website Helps Travelers Find One-of-Kind B&Bs, Boutique Hotels in California
The California Association of Boutique and Breakfast Inns (CABBI) has launched a newly redesigned website at to showcase the state’’s lodging options with new maps and search tools to help travelers zero in on the perfect destination. “ connects travelers with smaller or lesser-known B&Bs and boutique hotels in California. Expands Global Access to the Booking Assistant has expanded the pilot version of its new service and support chatbot, the Booking Assistant. As the latest evolution of’s messaging platform, the Booking Assistant merges proprietary AI technology with’s customer service support. The Booking Assistant aims to empower customers to get first-line support for their upcoming bookings, including timely responses to their most common stay related requests, all through a single intuitive chat interface.

ERevMax Completes Integration With Globalybeds & EMI Global USA
ERevMax has completed two-way XML integration with Globalybeds and EMI Global USA. Hotels using RateTiger and RTConnect, can leverage the interface to make real-time rate and availability updates and receive bookings generated on these channels directly into their property management system.