Fairfield by Marriott Doubles Japanese Footprint With Eight Hotels to Open

TOKYO—Marriott International has planned openings of eight new Fairfield by Marriott properties in Japan, highlighting an expansion that more than doubles the size of the brand in the country. Sekisui House, a Japanese developer, has partnered with Marriott International to further enhance their ‘Trip Base’ initiative—a project seeking to revitalize local sightseeing spots—with the opening of hotels alongside ‘Michi-no-Eki’ roadside stations. The Michi-no-Eki rest stop system was created more than two decades ago to provide comfortable stop-over rest facilities for road trip travelers in Japan, situated close to national parks and UNESCO World Heritage Sites. As part of the Marriott Michi-no-Eki project, Fairfield by Marriott Gifu Seiryu Satoyama Park, Fairfield by Marriott Gifu Mino, Fairfield by Marriott Tochigi Utsunomiya, Fairfield by Marriott Kyoto Kyotamba, Fairfield by Marriott Gifu Gujo and Fairfield by Marriott Mie Mihama are slated to open this month, followed by Fairfield by Marriott Tochigi Motegi in November and Fairfield by Marriott Kyoto Miyazu in December.

“Following its Japan debut in Sapporo earlier this year, we are thrilled for the Fairfield by Marriott brand to continue its expansion in the country,” said Rajeev Menon, president, Asia-Pacific (excluding China), Marriott International. “These new openings underscore Marriott International’s commitment to growing our presence in Japan to serve travelers here. The new hotels will deliver the brand’s principles of friendly service and family treatment, giving travelers access to inspiring natural destinations across the country.”

Upon arrival, a welcoming lounge with a relaxed seating area provides a smart and flexible space for guests. Designed for both rest and productivity, each guestroom averages about 269 sq. ft. (25 sq. m.) and offers a comfortable bed for a great night’s sleep, as well as fast complimentary WiFi. The hotels also offer optional breakfast take-away in bento boxes for guests to enjoy at the hotel or while on the road:

  • Fairfield by Marriott Gifu Seiryu Satoyama Park (85 rooms, opened Oct. 6)
  • Fairfield by Marriott Gifu Mino (54 rooms, opened Oct. 6)
  • Fairfield by Marriott Tochigi Utsunomiya (87 rooms, opening Oct. 7)
  • Fairfield by Marriott Kyoto Kyotamba (75 rooms, planned opening Oct. 8)
  • Fairfield by Marriott Gifu Gujo (87 rooms, planned opening Oct. 9)
  • Fairfield by Marriott Mie Mihama (63 rooms, planned opening Oct. 12)
  • Fairfield by Marriott Tochigi Motegi (52 rooms, planned opening Nov. 20)
  • Fairfield by Marriott Kyoto Miyazu (93 rooms, planned opening Dec. 15)

“Japan has a variety of breathtaking destinations and experiences for visitors, from beautiful countryside to ancient historical sites and some of the most wonderful and varied cuisine in the world,” said Masahiro Taguchi, project director of Fairfield by Marriott’s Michi-no-Eki portfolio. “Fairfield by Marriott Michi-no-Eki Hotels will welcome guests with the beauty of simplicity, and offer comfortable start points for travelers to explore local destinations and hidden gems.”