Extensive Renovations Begin for DoubleTree in Lubbock, TX

LUBBOCK, TX—An investment group led by Travis Stribling of Q-505 LLC is moving forward with plans to redevelop a 140-room hotel into a DoubleTree by Hilton Lubbock – University Area. Steve Van, president and CEO of Dallas-based Prism Hotels & Resorts, will serve in an advisory role during the project’s development, provide pre-opening services and manage the hotel upon completion.

“The prime location of this property presented an exciting opportunity for this redevelopment and for our best-in-class team to play a critical role in this hotel’s future through each step of the project,” said Van.

Located here at 505 Ave. Q, the hotel was formerly a Radisson and will be extensively remodeled, with plans to open during the summer of 2018. A highlight of the revamped hotel will be the grand, original six-story atrium with a large skylight serving as a focal point, casting natural light over the hotel’s expansive bar and lounge. There will be over 4,000 sq. ft. of meeting space, a full-service restaurant and bar, a fitness center overlooking the pool with a retractable skylight, an open concept lobby, and business center and a veranda lounge near the main entrance.  

“This hotel is undergoing an exciting renovation with every detail being considered,” said Stribling. “The only things that will be familiar to folks that have been in the building over the years will be the tower’s beautiful atrium and the indoor pool – and those will be getting a makeover as well.”

Hilton branding brings the building full circle, as it was originally developed in the 1970s as a Hilton hotel to serve the new Lubbock Civic Center, noted Stribling.