etouches Acquires Zentila

NORWALK, CT—etouches, a global provider of cloud event management software, has acquired Zentila, an enterprise SaaS company that provides venue sourcing and booking with a focus on corporate and third-party meeting/event planners.

Zentila’s platform streamlines the process of sourcing, booking venues and capturing data to increase meeting ROI, according to the company. In addition to handling requests for proposals for venues, Zentila also provides tools to help planners get meetings booked.

“Zentila’s technology and staff will bolster etouches venue sourcing and allow us to offer a fully integrated solution as part of the entire event process,” said Shane Edmonds, CTO, etouches.

Etouches provides enterprise event management software with tools for registration, mobile apps, event marketing, onsite, logistics, event data and ROI. Zentila offers integrated hospitality features to enhance the user experience and boost ROI through increased event performance, according to the company.

“Our clients are in constant communication with the hospitality market, adding Zentila to our offer will further strengthen that bond and meet our clients’ expectations,” said Oni Chukwu, CEO, etouches. Zentila CEO Mike Mason will join etouches as VP, sourcing and hospitality solutions. He will lead etouches efforts into the hospitality market with a fully integrated platform offering the most comprehensive solution for venue sourcing, booking and the entire event management process.

“With market dynamics rapidly changing, the industry will benefit greatly from our new, comprehensive, integrated product offerings,” said Mason. “Planners need choices. Combining etouches with Zentila will bring a powerful new option to the marketplace, improve innovation and further serve the needs of our customers.”