CALHOUN, GA—Surya, a manufacturer of area rugs and home accessories, has named Tom Etheridge VP of the company’s hospitality division.
In his new role, Etheridge will manage the brand’s sales, marketing and product direction for the hospitality sector.
Etheridge, who has 15 years of hospitality textiles experience, founded RidgeBrook Rugs, a domestic manufacturer of tufted bath rugs for the hospitality industry, in 1999. In 2001, RidgeBrook merged with Lacey Mills, where he continued to supply rugs to the hospitality market.
“As the trend towards focused branding continues to gain momentum in the hospitality industry, Surya has the diverse product mix and custom capabilities necessary to be a true partner with the hospitality design community,” stated Etheridge. “The vast majority of our current product line meets or exceeds standard industry testing requirements, and we will continue to develop fresh and relevant rug designs, decorative pillows, art and mirrors that support the evolving needs of hospitality design.”
Surya will make its official hospitality debut at BDNY (Boutique Design New York), being held from Nov. 10-11, 2013, in New York City in conjunction with the International Hotel, Motel + Restaurant Show.