Element Makes International Debut

STAMFORD, CT—Starwood Hotels & Resorts’ Element brand has made its international debut with the grand opening of the Element Vaughan Southwest in the Greater Toronto area.

Built from the ground up, the 152-room hotel marks the beginning of Element’s global expansion; it will be followed by hotels in other key markets including Vancouver and Frankfurt, slated to open in 2014; Suzhou, China in 2015; and Calgary in 2016.

The grand opening ceremony, attended by local dignitaries and invited guests, included remarks by Vaughan’s mayor, Maurizio Bevilacqua; Starwood executive Paige Francis, VP, global brand management, specialty select brands; John Caneco, GM of Element Vaughan Southwest; and Joseph Sgro, GM and partner of ZZEN Group of Companies.

At the end of remarks, a group of Starwood executives, Element hotel associates and invitees mounted bicycles, which were placed in bike generator stands. Their pedaling efforts generated enough electricity to power laptops and flat-screen plasma monitors to create a virtual ribbon cutting on screen.

The hotel offers a patio with self-serve grills, seating and loungers; a 24-hour fitness center; an indoor saltwater pool; 3,500 sq. ft. of meeting space; a business center; a 24-hour food pantry; and complimentary WiFi, breakfast and evening receptions.

Guestrooms feature the Heavenly Bed, 42-in. flat-screen TVs and bathrooms with a rain showerhead, dual flush toilet and low-flow faucets and fixtures. Fully equipped en suite kitchens are also available.

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