Element Debuts in Amsterdam

AMSTERDAM—Starwood Hotels & Resorts Worldwide, Inc.’s Element brand has opened its second property in Europe, Element Amsterdam. The adaptive-reuse project, housed in a former office building at the Gelderlandplein shopping mall, is located in the Zuidas area of Amsterdam, one of the city’s main business districts.

“Together with Bari Gruppe, we introduced the Element brand into Europe in 2014 with Element Frankfurt Airport Hotel, shaking up the traditional extended-stay experience for healthy active global travelers,” said Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa & Middle East. “Element Amsterdam offers a fresh new option for travelers who want a bright, energizing environment, great design and everything they need for smart, sustainable living.”

Element Amsterdam features 160 studios and suites, all featuring a fully equipped kitchenette, flexible living space, the signature Westin Heavenly Bed and spa-inspired bathroom. The hotel’s two restaurants My Place and Carrots & Co. focus on sustainable ingredients and provide a range of healthy options throughout the day. The hotel also offers a 24/7 grab-and-go gourmet food pantry, as well as the complimentary Rise breakfast and Relax evening wine reception.

“We are delighted to open a second Element Hotel in Europe and to work with Starwood Hotels & Resorts once again,” said Marco Bari, managing director & CEO, Bari Gruppe GmbH & Co. KG. “One of the industry’s most innovative brands, Element appeals to business and leisure travellers with its emphasis on clean, sustainable living and long-stay accommodation.”

Element Amsterdam also features a 24/7 fitness center, two meeting rooms and a business center. It also offers complimentary bikes and WiFi.

“We are thrilled to introduce Element to the vibrant and forward-looking city of Amsterdam—an ideal fit for the brand,” said Brian McGuinness, global brand leader, Starwood’s specialty select brands. “On track to more than double its global portfolio in the next three years, Element fills a much-needed niche in the market and caters to travelers who seek a smart and sustainable experience when they are on the move.”

Starwood has four hotels in the Netherlands: the Sheraton Amsterdam Airport Hotel; Hotel Des Indes, The Hague, a Luxury Collection Hotel and the recently opened W Amsterdam.