NEW YORK—Dream Hotel Group has appointed Rohit Anand as VP of brand activation and partnerships. In this role, Anand will lead the company’s efforts to develop and implement immersive brand partnerships, programming and activations across Dream Hotel Group’s brands including Dream Hotels, Time Hotels, The Chatwal and Unscripted Hotels.
Anand is responsible for aligning the hotel’s lifestyle image with relevant, local cultural happenings in music, art, fashion, tech and wellness. He will also continue to develop the brand’s cultural footprint off-property via high-profile events and influencer activations at Art Basel, Sundance Film Festival, South by Southwest, Winter Music Conference and Coachella Arts & Music Festival, as well as creative brand campaigns like My City of Dream and Dream Sessions.
He joined Dream Hotel Group in 2010 as a brand development specialist and quickly rose among the ranks to become global director of brand activation and partnerships for Dream Hotels. He has forged relationships and collaborations with brands and leaders in music, media, art, technology and fashion, including Beats by Dre, The Lincoln Motor Company, Victoria’s Secret, Atlantic Records, Fool’s Gold Records, The Fader, Nylon, Shepard Fairey and Morrison Hotel Gallery, among others.
“Our goal at Dream Hotel Group is to provide our guests with a truly authentic experience at each property,” said Dream Hotel Group CEO Jay Stein. “Mr. Anand’s creative vision will help us continue to conceptualize our guests’ full lifestyle immersion and will capture the local communities’ engagement with our hotels through strategic partnerships and collaborations.”
“Dream is a brand that lives at the crossroads of music, art and culture,” added Anand. “I look forward to strengthening our relationships in these categories across all four brands and carving a niche for Dream Hotel Group as a leader in the luxury/lifestyle hotel space, as we continue to build experiences that draw local crowds.”