MYRTLE BEACH, SC—The 30-acre DoubleTree Resort by Hilton Myrtle Beach Oceanfront here, is the latest addition to the DoubleTree by Hilton portfolio of 465-plus hotels after a property-wide renovation and expansion project of the resort. The property was formerly known as the Springmaid Beach Resort.
“From the area’s 100-plus golf courses to Springmaid Pier’s world-class fishing and surfing, there are many reasons Myrtle Beach visitors have always felt welcomed, relaxed and rejuvenated,” said Dianna Vaughan, SVP and global head, DoubleTree by Hilton.
The centerpiece of the 12-month, multimillion-dollar transformation is a new main building, which houses the new lobby area and guest registration, offering views of the Atlantic Ocean shoreline as well as new entertaining amenities and offerings, including restaurants and a food market.
“Delivering a fantastic sense of arrival, the main building perfectly embodies the new look and feel of the resort,” said GM Michael Frits, DoubleTree Resort by Hilton Myrtle Beach Oceanfront. “Our guests are now immediately greeted by the expanse of shoreline and Atlantic blue waters through floor-to-ceiling windows as well as a sophisticated beach design and vibe created by vaulted ceilings, dramatic lighting, sleek furniture, and coastal colors and fabrics.”
New F&B offerings were a key component of the resort’s renovation with the addition of an oceanfront restaurant and lounge, the refurbishment of the Springmaid Pier restaurant and the introduction of a full-service commissary style market to give guests a wide variety of dining selections, according to the company.
Located in the resort’s Live Oak and Palmetto Towers, all 452 redesigned oceanfront guestrooms feature 40-in. HD TVs, the brand’s signature bedding, mini refrigerator, microwave and private balcony with outdoor seating. Outfitted with new ebony wood furnishings, the rooms feature a palette of ocean blue and cool gray, creating a contemporary coastal design with clean lines and practical appeal.
The resort’s newly enhanced 35,000 sq. ft. of indoor meeting space, serves as the largest oceanfront conference center in the city, according to the company. As part of the renovation, the three-story conference center was outfitted with new decor, wall treatments, carpet and paint and features versatile function space with floor-to-ceiling windows on each floor with access to oceanfront covered balconies. The three ballrooms—Atlantic, Carolina and Springs—are divisible into 19 meeting or breakout rooms, accommodating from 10 to 1,000 guests. The resort also has several small meeting rooms and hospitality suites available for use.
“Adding a well-known resort to our portfolio was something we were proud to announce,” stated Stewart Cushman, partner for Integrated Capital. “Now, the opportunity to unveil and showcase the property-wide upgrades and renovations is even that much more exciting.”