LAS VEGAS—Diamond Resorts is launching in New York City. Through a partnership with Highgate, Diamond Resorts will now provide its members with luxury suites and rooms at the WestHouse and Park Central Hotels in the heart of Midtown Manhattan.
The new launch into New York builds upon Diamond’s collection in a variety of markets, ranging from outdoor getaways in Lake Tahoe to beachfront locations in Cabo, destination cruises around the Caribbean or urban adventures in London or Tokyo.
“Our members appreciate that we’re able to offer such a variety of incredible global destinations, and we’re confident that they will be thrilled to be able to vacation in the center of such a vibrant and enriching city,” said Diamond Resorts CEO Mike Flaskey. “We’ve seen a ton of growth lately, particularly among the younger, millennial generation. That younger member values their vacation ownership with us because we’re able to provide amazing exclusive experiences that they simply can’t find on typical vacations.”
The expansion in New York follows news that millennials now represent Diamond Resorts’ fastest growing demographic. With the addition of New York City offerings, Diamond will broaden its vacation experiences while providing members the opportunity to enjoy the acclaimed restaurants, dynamic entertainment venues and historic cultural centers that make the city a global destination, according to the company.
Park Central Hotel New York is located near New York City’s iconic Central Park, Broadway and Times Square. Internationally recognized architect Jeffrey Beers, founder and president of the interior architecture and design firm Jeffrey Beers International, oversaw the transformative renovation of this historic full-service independent hotel’s guestrooms and public areas while paying tribute to the property’s original 1927 construction. The hotel’s 761 guestrooms, expansive lobby and 15,000 sq. ft. of flexible meeting space feature contemporary decor, a calming color palette and richly textured custom furnishings.
WestHouse Hotel New York is located near Carnegie Hall, Columbus Circle, and Fifth Avenue. The hotel offers a chic Art Deco-inspired design also by Jeffrey Beers International, 172 guestrooms and suites, an intimate lobby bar and lounge and an expansive club floor with outdoor terrace exclusively for hotel guests.
Diamond Resorts will also open a sales center at the Park Central. Members can book these New York City hotels with their flexible ownership points, which can also be used to book experiences and events or rent cars and book flights.