LOS ANGELES—Davidson Hotels & Resorts has appointed Michelle Engstrom as the new corporate director of venue marketing and programming for its lifestyle and luxury division, Pivot Hotels & Resorts. With dual reporting to Patricia Davis, VP of sales, marketing and revenue management, and Caroline Dyal, VP of operations, Engstrom is expected to drive venue marketing and activation efforts for all Pivot hotel venues, while providing a consistent brand voice amping up venue marketing objectives to support overall venue strategy.
Engstrom joins Pivot with more than 10 years of venue marketing experience, most recently from SLS Las Vegas, where, during her tenure, she was the opening director of nightlife marketing before taking on the role of director of business affairs for nightlife, with venues including the The Foundry, Foxtail Nightclub & Pool and The Sayers Club.
Following her start in the entertainment industry, she developed an interest in event marketing, kicking off her career with Bolthouse Productions/sbe. Occupying a utility role at Bolthouse allowed Engstrom to gain extensive experience in venue marketing and promotions, entertainment relations and corporate red carpet events, which led to her next marketing role with the Tao Group in Las Vegas, overseeing efforts for Tao, Lavo, Tao Beach, and Marquee Nightclub and Dayclub.
Engstrom sees her new role as one that will not only impact brand awareness and community engagement but increase growth opportunities for Pivot Hotels & Resorts by creating partnerships that elevate and maximize potential of each venue from a branding and revenue perspective.