ST. LOUIS—CS Group contracted with Caesar’s Entertainment Group to supply its 37 U.S. properties, including all casinos and hotels, with juice products and cocktail mixes. The contract calls for CS Group to supply all flavors and packages of its recently launched Paradise Juice & Mixers brand to all of Caesar’s operated bars, restaurants, clubs and foodservice venues.
Jeff Watkins, director of gaming, CS Group, elaborated on the Paradise Juice & Mixers brand: “Paradise Juice & Mixers are exactly what Caesar’s cocktail consumer is looking for. Bartenders and mixologists can now take advantage of fresher, more natural ingredients to produce a consistent high-quality cocktail. After touring every Caeser’s Casino and Hotel in the U.S., we were met with overwhelming excitement by the bartenders, cocktail waitresses and beverage managers who are all eager to kick off the program.”
“CS Group has a 25-year reputation for producing high-quality products and innovative brands. Customers trust me and my team to deliver ‘grain-to-glass’ quality whether it’s margarita mix, cranberry juice, Bloody Mary mix or any of our other juices or mixers. Our commitment to quality is why Caesar’s Entertainment sought us out, and it’s why CS Group will continue to be the leader in the space,” said Rich Davis, CEO of CS Group.