MINNEAPOLIS—Country Inns & Suites By Carlson, an upper-midscale hotel brand, has changed its name to Country Inn & Suites by Radisson. This strategic name change will allow the brand and the individual hotels to leverage the global recognition and strength of the Radisson brand, according to the company.
The consumer-facing changes will be made in stages throughout the first half of 2018. Changes will include a new visual identity, updated logo and refreshed marketing and hotel collateral.
“We are thrilled that Country Inn & Suites will have a new name aligning it more closely with our Radisson brands,” said Ken Greene, president, Americas, Carlson Rezidor Hotel Group. “By aligning with our Radisson brands, Country Inn & Suites hotels will benefit from increased name awareness among new and prospective guests, while retaining its brand essence of modern country warmth enjoyed by our current guests.”