LAS VEGAS—The Cosmopolitan of Las Vegas has introduced its chatbot, Rose, to select guests at the hotel. The brand and its digital marketing agency, R/GA Chicago, developed the interactive concept to be playful, savvy, quick-witted and inspiring, according to the company. Rose will engage in real-time conversation via text message and will be available 24-hours a day to hotel guests.
“As our resident mischief-maker, Rose is an expression of our luxury-with-a-wink take on hospitality,” said Mamie Peers, senior director of digital, social and ecommerce at The Cosmopolitan of Las Vegas. “Rose uses her wit, charm and bold personality to help guests have a better time. She is uniquely designed to move guests around the resort and surprise them along the way. What better way to experience our eclectic collection of art than through an all-knowing personal guide?”
Upon check in, guests will be given a card in a room key packet with a phone number on it. Once guests begin texting the number, they will be introduced to Rose. Through interactive technology using real-time text messaging conversations, Rose guides guests through art tours; has the ability to arrange for amenity delivery—towels, pillows, etc.—to guestrooms; suggests restaurants; recommends cocktails and plays games. Associates handle the more complex questions or requests.
“The introduction of Rose is another way to solidify The Cosmopolitan’s position atop the list of full-service luxury resorts and casinos in Las Vegas,” Peers said. “Rose offers a VIP experience with insider information—all to help guests discover surprises found around every corner. Rose demonstrates our commitment to giving guests engaging experiences with the highest levels of service, yet through a playful—and we hope irresistible—personality.”