HANOVER, MD—The Cordish Companies has appointed Sally Ross as director of sales and marketing at the new Live! Lofts hotel here. Ross will be responsible for setting the overall strategic direction of sales initiatives with a focus on maximizing hotel revenues; establishing key business partnerships; and elevating brand awareness in the region.
She brings more than 15 years of local sales experience to the Live! team, previously working at the Baltimore Convention Center, Days Inn Inner Harbor, Aloft BWI, and, most recently, the Westin and Sheraton BWI—where she was the hotel’s complex director of business transient. Ross studied business administration from Salisbury University in Salisbury, MD.
Live! Lofts is a newly acquired hotel slated to be completed by summer, a $3-million renovation is underway.