MCLEAN, VA—Conrad Hotels & Resorts has formed a partnership with Curalate, creator of Like2Buy, a platform that gives fans and followers of the Conrad brand the ability to purchase hotel accommodations and experiences through Instagram.
Consumers following Conrad Hotels & Resorts on Instagram can now see a hotel image on their feed, click on the Conrad profile and follow the link in the profile description. From there, a mobile-optimized gallery of bookable hotel accommodations will be featured for purchase. For those customers not interested in an immediate purchase, they can tap “My Likes” in the gallery to save Conrad accommodations or experiences for a future purchase.
“The Conrad brand has an extensive history of innovation, which includes the introduction of our Conrad Concierge mobile app and that our hotel brand will be one of the first to offer Hilton Worldwide’s soon-to-launch digital room key technology,” said John T.A. Vanderslice, global head, luxury & lifestyle brands, Hilton Worldwide.
He added, “Millions of travelers check out their Instagram feed each day liking and posting photos from around the world which, in turn, inspire others. It made perfect sense for Conrad to offer travelers the opportunity to book at that exact point of inspiration. Offering this functionality establishes Conrad as the first hotel brand to integrate this Like2Buy technology.”