Clarion Pointe, a midscale select-service brand extension franchised by Choice Hotels International Inc., has reached the milestone of opening its 30th property. Following the recent debut of three hotels, located in Raleigh, NC; South Boston, VA; and Green Bay, WI, the brand now has nearly 70 hotels open or in the pipeline.
“Today’s savvy travelers want affordable hotel accommodations with the right amenities at every turn of their stay—and Clarion Pointe delivers on that with elevated essentials, contemporary design and a memorable guest experience,” said Megan Brumagim, VP, brand management, design and compliance, Choice Hotels. “Since its inception only a few years ago, the brand has consistently received positive feedback from both guests and developers, and this milestone is yet another testament to the enthusiasm around this brand.”
The brand plans to build on its expansion efforts, with openings in Augusta, GA; Indianapolis and Charlottesville, VA, among many others later this year, joining the portfolio’s recent additions:
- Clarion Pointe Wake Forest—Raleigh North: The 79-room hotel is located near Raleigh-Durham International Airport, and is between downtown Statesville—home to Wake Forest University—and attractions in the state capital such as the Raleigh Convention Center, North Carolina State University and Triangle Town Center. The property is owned and operated by Wake Forest 12401 Inc.
- Clarion Pointe South Boston-Danville East: Located in South Boston, VA, along the Roanoke River, the 66-room hotel is located near Staunton River State Park, Virginia International Speedway and Beaver Pond Creek. Nearby businesses include ABB Power Grids, Sentara Halifax Regional Hospital, Duke Energy and Dominion Energy. The hotel is owned and operated by SDH Hospitality LLC.
- Clarion Pointe Green Bay: Located in Green Bay, WI, four miles from the Green Bay Austin-Straubel International Airport, the 78-room hotel is near Lambeau Field, home of the Green Bay Packers, and other attractions, including the Resch Center and the University of Wisconsin-Green Bay. The hotel was developed by AVP Construction and Development and is being managed by Khodiarma Inc.
“Choice Hotels is a proven player in the midscale segment, and the Clarion Pointe brand builds on the company’s more than 80 years of experience helping owners from coast-to-coast position their properties for the guests of today and tomorrow,” said Tom Nee, SVP, franchise development, Choice Hotels. “At Clarion Pointe, we strive to provide owners with tailored tools, resources, and consultation, preparing them to welcome guests as quickly as possible—and that’s resulted in hotels ramping up quickly with full support from Choice. Further, developers also gain access to Choice’s robust distribution channels, technology and loyalty platform.”