Clarion Pointe Expands Reach

ROCKVILLE, MD—Clarion Pointe, a midscale select-service brand extension franchised by Choice Hotels International, has reached 50 hotels open or in the pipeline.

The brand has opened eight hotels, with two dozen more expected to open this year. Hotels have already debuted in locations such as Sulphur Springs, TX; Medford, OR; and Rochester, NY, while properties in Louisville, KY; Savannah, GA; and Salt Lake City are on the horizon.

“By bringing together premium elements guests desire with an affordable travel experience, Clarion Pointe continues to garner interest among developers as a select-service extension of Choice’s well-known Clarion brand,” said Tom Nee, SVP, franchise development, Choice Hotels. “Today’s franchise owners want to provide guests with a modern hotel concept that makes every stay memorable, and Clarion Pointe’s focused and streamlined conversion process makes this offering achievable.”

Clarion and Clarion Pointe awarded an average of one franchise agreement per week between both brands in 2019. The growth behind Clarion Pointe continues as the brand most recently inked deals with franchisees to open hotels in Greensboro, NC; Erie, PA; and Charleston, SC.

“Clarion Pointe resonates in markets across the country, providing an affordable experience with elevated essentials for today’s savvy guests,” said Megan Brumagim, VP, brand management, design and compliance, Choice Hotels. “No one knows midscale better than Choice Hotels, and Clarion Pointe hotels serve as the perfect option in destinations travelers want to visit. Given the brand’s strong guest satisfaction scores since inception, travelers are definitely noticing that Clarion Pointe is creating an experience that’s truly on pointe.”