Choice Promotes Jaritz To SVP Brand Planning

SILVER SPRING, MD—Choice Hotels International has promoted Alexandra Jaritz to senior vice president, brand planning and management.

In her new role, Jaritz will be responsible for developing and implementing multi-year brand strategies for Choices brands and will also maintain responsibility for the companys design and development efforts and brand program implementation. She will continue to report to Bruce Haase, executive vp, global brands, marketing and operations.

Jaritz joined Choice in 2001, most recently serving as vice president of brand planning and management.