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Choice Launches Tech-Focused Division

SILVER SPRING, MD—Choice Hotels International, Inc. is launching SkyTouch Technology, a new division that develops and markets cloud-based technology products.

The division is offering SkyTouch Hotel OS, a new property- and rate-management solution that draws on the chain’s choiceADVANTAGE PMS for handling reservations, guest stays and rates on any device with an Internet connection. SkyTouch Hotel OS also will offer the ability to connect seamlessly with other systems used by chain and independent hotels.

Choice franchisees will continue to have exclusive benefits of choiceADVANTAGE, including integration with, Choice central reservation systems, the Choice Privileges loyalty program and other Choice systems.

Choice executive Ric Leutwyler will lead SkyTouch Technology as division president.


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