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Choice Hotels Taps Keith Biumi as Regional VP for Ascend

ROCKVILLE, MD—Choice Hotels International Inc. has appointed Keith Biumi to the position of regional VP, membership development of the Ascend Hotel Collection.

Biumi has more than 25 years of experience in the hotel industry in domestic and international markets, with broad expertise in development, franchising, brand marketing, finance, and hotel operations. He will oversee the strategic initiatives for Ascend, focused on continuing its growth and success.

Prior to this role, Biumi worked for Intercontinental Hotels Group (IHG) where he served as regional VP, upscale development and franchise sales.

“We welcome Keith to our team. His extensive background and accomplishments in the upscale space will help further expand the Ascend Collection membership,” said David Pepper, chief development officer, Choice Hotels. “Keith’s knowledge, passion and leadership will be a great asset as we seek to bring Ascend to new locations and deliver one-of-a-kind experiences.” 

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