ROCKVILLE, MD—Choice Hotels International, Inc. has entered into a new global agreement with Ctrip, an online travel agency in China. In addition, Choice Hotels has added a series of new amenities to the Comfort Inn and Comfort Suites brands to cater to the increase in Chinese tourism. These two initiatives highlight Choice Hotels’ focus on better serving the U.S. inbound Chinese travel market.
With Chinese tourism set to be the top market for inbound travel to the U.S. by 2019, participating Comfort Inn and Comfort Suites hotels will provide guests with cultural offerings such as green tea, slippers and acceptance of China Union Pay on-property, in addition to free hot breakfast and WiFi. The green tea will be made available in lobbies of Comfort Inn and Comfort Suites hotels and the free slippers will be provided at the front desks of Comfort Inn and Comfort Suites hotels as part of the brand’s “Forgot Something?” program.
“China is, and will continue to be, a major market for inbound tourism in the next few years, and Choice is dedicated to anticipating the needs of guests traveling from abroad by ensuring they have the amenities they desire and expect. With properties located near iconic U.S. landmarks and major cities, and amenities such as free WiFi, Comfort Inn and Comfort Suites are great hotels for Chinese travelers exploring the U.S.,” said Robert McDowell, chief commercial officer at Choice Hotels International. “Furthermore, our global partnership with Ctrip will expand Choice Hotels reach into the growing Chinese tourism market.”
Editor’s Note: For more on the increase of Chinese tourism to the U.S., see our cover story in the Nov. 7 issue of Hotel Business.