Choice Hotels Plans Comfort Inn Renovations Across U.S.

ROCKVILLE, MD—Choice Hotels International, Inc., has unveiled the new look and feel of a two Comfort brand hotel properties in key destination markets: Cleveland and Kissimmee, FL.

These are the first of a series of upcoming renovations in top markets for the brand, including Niagara Falls, NY; Anchorage, AK; Tampa, FL; Scottsdale, AZ; Austin, TX; and San Francisco, as well as dozens of additional locations coast-to-coast in the U.S.

Additionally, Choice Hotels is helping hotel developers determine the best places to build new prototype Comfort brand properties, as well as the optimal markets for these projects based on research and analysis of consumer insights and business data, according to the company.

“The appeal of the Comfort brand transcends style trends and market types. In a world where other brands are pursuing complex, edgy and loud designs, we want Comfort to be accessible to everyone—developers and travelers,” said David Pepper, chief development officer for Choice Hotels. “The ongoing, multi-year Comfort brand transformation continues to see solid gains across key performance metrics and that momentum is heightening developer interest and new construction agreements. As a result, we are continuing to drive consistency and quality across the brand, ensuring guest satisfaction as well as brand loyalty.”

Owned by the SLB Hotel Group, the Comfort Inn Maingate is located in Kissimmee, FL, and proximate to the theme parks and attractions of Orlando. The five-year-old property has received an upgrade to its five floors and 197 guestrooms. The Comfort Inn Cleveland is located in the city’s theater district and not far from the Cleveland Clinic.

The latest renovations and guest enhancements are a part of Choice’s ongoing, multifaceted initiative to improve properties and refresh the Comfort system through significant investments, as well as franchisee incentives. As a result, the brand has experienced 24 consecutive months of RevPAR index gains, according to the company.