Choice Hotels Launches Virtual Pay Online

ROCKVILLE, MD—Choice Hotels International Inc. has launched a virtual payment option on to create a seamless booking experience for corporate travelers, becoming the first hotel company to adopt this payment method on its consumer-facing website.

With one click during the checkout process, corporate travel managers now have the option to book reservations using a centralized form of payment, and without having to supply each traveler with a physical card or provide an authorization form. Choice is currently rolling out this program to its corporate clients in a phased approach. This feature is in addition to Choice’s current Virtual Pay capabilities for bookings via GDS channels.

“Travel managers have consistently told us that they want an easier booking process, so Choice delivered with yet another innovation,” said Chad Fletcher, VP of global sales with Choice Hotels. “By using our seamless, virtual-pay solution, travel managers can quickly and effortlessly book stays for their travelers without needing to present a personal credit card at check-in. Everyone wins with virtual pay.”

“Choice Hotels’ new virtual payment process and website saves me time during the booking process,” said Jennifer Austin, travel coordinator, The Progressive Group, a corporate client of Choice Hotels. “Their commitment to providing an exceptional travel experience for everyone—which includes offering diverse hotel brands and contemporary amenities, an award-winning loyalty program, and the smoothest check-in and checkout process—is second to none.”