Choice Hotels Grows Midscale Presence Out West

ROCKVILLE, MD—Choice Hotels International Inc. has signed an agreement with Jay Virk to develop 15 new-construction midscale hotels in the Western region of the U.S. through 2026.

Five Sleep Inn hotels and five dual-brand Sleep Inn and MainStay Suites properties will be built across California and Arizona:

  • Sleep Inn hotels: Elk Grove, Manteca, Three Rivers, Turlock and Watsonville, CA
  • Sleep Inn and MainStay Suites dual-brand locations: Phoenix; Merced, Palmdale, Palm Desert, and Porterville, CA

“Our decades of midscale expertise and proven brands continue to attract developers coast to coast,” said Brian Quinn, VP, head of development, new construction brands for Choice Hotels. “The Sleep Inn brand’s refreshed prototype appeals to owners by having the lowest cost-to-build in the segment. In addition, the Sleep Inn and MainStay Suites dual-brand offers operational efficiencies and a diverse model that serves business, leisure and extended-stay guests—we’re proud that this concept now has over 100 hotels open or in the pipeline.”

“Choice is an innovator, both in the midscale segment and in the resources they provide to franchisees, which is why we sought this agreement,” said Jay Virk. “The Sleep Inn and MainStay Suites brands provide guests with flexibility to suit a variety of travel occasions. We’re excited to collaborate with Choice for the first time and can’t wait to open these hotels for guests traveling to California and Phoenix.”

The Sleep Inn hotels will reflect the brand’s Designed to Dream prototype, providing a timeless, simply stylish, nature-inspired aesthetic. The MainStay Suites prototype features an open-concept design with sleek and modern amenities.

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