Choice Hotels Continues Midscale Expansion in Texas

ROCKVILLE, MD—Choice Hotels International Inc. has signed an agreement with Legacy Partners LLC to develop five Sleep Inn hotels outside of Houston. The first hotel is slated to open in 2020.

“With more than 550 Sleep Inn properties currently open or in the pipeline worldwide, Sleep Inn continues to be a strong leader in the midscale segment that appeals to business-savvy developers and guests alike,” said Brian Quinn, head of development, new construction, Choice Hotels. “The brand’s Designed to Dream prototype offers developers the lowest cost-to-build in the midscale segment, while guests love its stylish design and amenities.”

All five Houston-area Sleep Inn properties will have four stories and 60 rooms. The hotels will be built in the following cities:

  • Crosby, TX
  • Waller, TX
  • Liberty, TX
  • Dayton, TX
  • Humble, TX

The locations are close to major corporate headquarters in the region’s energy industry, including ConocoPhillips, Enterprise Products Partners and Plains All American Pipeline. Once open, the hotels will be proximate to leisure attractions, such as Minute Maid Park, NRG Stadium and The Galleria shopping mall.

“Houston, an ever-growing city, has thriving industries in healthcare, energy and manufacturing,” said Sazmin Momin, owner, Legacy Partners LLC. “We knew signing this agreement to develop properties with Choice was a good investment. Sleep Inn’s prototype targets both business and leisure travelers that are looking for an inviting, simple but timeless space—the ultimate ‘home away from home.’ ”

“We are fortunate to be given an opportunity to grow and represent Choice Hotels in communities across Houston. These properties, once completed, will be a wonderful addition to our service portfolio as a company,” said Afsha Maknojia, owner, Legacy Partners LLC.

Sleep Inn’s Designed to Dream prototype and nature-inspired aesthetic have sparked its expansion across the U.S. and resonated with guests. Choice Hotels also recently unveiled a new Sleep Inn logo with a cursive design and eclipsing moon against its signature purple background. Sleep Inn hotels are planned to open in top markets across the U.S., including in Bronx, NY; Oklahoma City; and Spokane, WA.

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