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Choice Appoints VP of Digital Commerce

ROCKVILLE, MD—Choice Hotels International, Inc. appointed Karmela Gaffney VP of digital commerce based out of the company’s global technology hub in Phoenix.

Gaffney will lead the development of the Choice Hotels Digital Commerce strategy, including search engine optimization, relationships with third-party providers and ongoing improvements to the functionality of and mobile and tablet advances.

Before joining Choice, she served as managing director of marketing and eCommerce at Best Western International. While there, she oversaw brand strategies for traditional and digital marketing, growing the company’s business through social media, mobile and digital channels.

“Choice always strives to deliver more reservations to our franchisees through the most cost-effective channels available,” stated Robert McDowell, SVP/global distribution, Choice Hotels. “Karmela’s proven track record in digital commerce will help position Choice for a strong finish to 2013 and beyond…”

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