BOCA RATON, FL—Cendyn, a cloud-based software and services provider in the hotel CRM and hotel sales platform space, has acquired The Rainmaker Group, a revenue and profit optimization platform for hotels, resorts and casinos.
The acquisition of The Rainmaker Group’s integrated solutions will enable Cendyn to drive performance across all aspects of the hotel business, according to the company. Aligning operations, marketing, sales, and revenue will provide hoteliers with the means to optimize their strategies and drive performance and loyalty across their businesses. As part of the acquisition, Tammy Farley, co-founder of Rainmaker, will move to the role of board member.
” With deep experience in hospitality and a long track record of driving performance for their customers, we see a great alignment of our two companies and opportunity for continued innovation in the space,” said Tim Sullivan, president of Cendyn. “This acquisition will ultimately enable teams to work more closely together, providing alignment across sales, marketing and revenue management. With our combined data-driven approach to pricing and marketing automation, we will drive higher returns for our customers.”
“Like Rainmaker, Cendyn has been a global leader in the hospitality industry for many years,” said Farley. “Our vision to deliver superior and demonstrable value to our customers is reflected in this exciting acquisition as we can now take our innovative revenue platforms to the next level with Cendyn.”
Houlihan Lokey served as the exclusive financial advisor to Rainmaker on the sale of its hospitality business. Goodwin Procter LLP served as legal advisors to Rainmaker and Norwest Ventures. Goodwin Procter LLP served as legal advisor to Cendyn Corporation and Accel-KKR.