BOCA RATON, FL—Cendyn has acquired Guestfolio Communications, a CRM marketing platform for boutique hotels. With Cendyn’s acquisition of Guestfolio, hoteliers will be enabled to tailor their guest experience and digital marketing solutions to meet competitive marketplace demands and drive profitable revenue growth, according to the company.
Cendyn CEO Charles Deyo said, “Both Cendyn and Guestfolio are experts in leveraging data to engage guests throughout their travel journey, and this acquisition will allow hoteliers of all sizes the ability to scale a CRM solution that drives loyalty, guest engagement and profitable revenue growth.”
Duane Hepditch, CEO of Guestfolio, will join the Cendyn executive team as the SVP of product marketing, and the remainder of the Guestfolio team will serve as the West Coast hub for Cendyn, with offices in Whistler, British Columbia.
“Cendyn provides the global experience and service infrastructure we need to satisfy the incredible demand in the hospitality industry and our growing customer base,” said Hepditch. “Bringing our teams together will allow us to accelerate our product development and truly define the future of travel technology.”