CBRE Group Completes Rebranding of PKF

LOS ANGELES—CBRE Group, Inc. has completed the rebranding and integration of PKF Consulting USA, PKF Hospitality Research and PKF Consulting Inc. (Canada) into its portfolio of global real estate services.

Effective February 1, 2016, PKF Consulting USA, PKF Hospitality Research and PKF Consulting Inc. (Canada) will operate as CBRE Hotels, an existing specialized advisory group within CBRE. The enhanced team will provide hospitality and real estate industry professionals with a global practice and one-stop shop of global and fully integrated real estate services and products, as well as a comprehensive hospitality research platform.

“The move is strategically sound, combining CBRE’s extensive service offerings with PKF’s strong position in the industry,” said Kevin Mallory, senior managing director and global head, CBRE Hotels. “The demand for our insight has been strengthened with PKF’s high level of service, giving us the ability to provide the hospitality and real estate industries with the best consulting and research expertise.”

The CBRE Hotels’ unit provides numerous services including advisory, consulting, valuation and research services to the hospitality and real estate industries and its participants. Services also include development consulting, operator selection, market and financial feasibility studies, business valuations and real estate appraisals, litigation support, expert testimony, purchase price allocations, asset management services, impact studies, financial benchmarking, custom market research and econometric forecasting.

“We now seamlessly offer a broad range of professional services to our clients, in addition to our traditional advisory and research practice, such as brokerage, debt and structured finance, project management and other capital market services,” said Thomas E. Callahan, senior managing director and national hotel practice leader of CBRE Hotels.

“The integration of PKF Hospitality Research into CBRE’s Research platform, and the resulting direct link to CBRE Econometric Advisors, enables us to deliver a broader and deeper range of thought leadership to the lodging industry,” said R. Mark Woodworth, senior managing director and head of CBRE Hotels’ Americas Research.

CBRE Hotels is a specialized advisory group within CBRE providing brokerage, valuation, consulting, research and capital markets services to companies in the hotel sector. CBRE Hotels is comprised of over 375 dedicated hospitality professionals located in 60 offices across the globe.