Research

Data shows Millennials and Gen Z believe any brand can be local and local can be anywhere.
Report: Any Brand Can Be Local

FAYETTEVILLE, AR—Mitchell Communications has released a report that offers new insights to marketers on how consumers are redefining local brand…

TRevPAR Falls to Annual Low

NATIONAL REPORT—While RevPAR and GOPPAR levels exceeded the previous annual low recorded at hotels in the U.S. back in January,…

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