MINNEAPOLIS—Carlson Rezidor Hotel Group has signed a new Radisson Red in Portland, OR. The new-build hotel is expected to break ground this summer and plans to open in mid-2018. The hotel will occupy the first eight floors of a 19-story mixed-use building to be known as Broadway Tower.
“Portland is a vibrant destination and the city aligns perfectly with Red’s brand DNA,” said Javier Rosenberg, COO, Americas, Carlson Rezidor Hotel Group. “Red is about doing things differently. We identify talent and train them with a unique approach to service so that our staff can provide a more holistic experience. Unlike traditional hotels, RED doesn’t have a front desk and uses technology to simplify the experience and provide efficiencies, including keyless guestroom entry. Red will deliver something truly unique to the marketplace.”
Radisson Red is driven and enhanced through local art, music and fashion and appeals to guests who have an ageless Millennial mindset, according to the company. The hotel’s design will build flow between spaces, breaking down walls traditionally used to separate areas such as the lobby, restaurants, bars and meeting spaces. Among the offerings will include an app that in addition to providing keyless entry to rooms allows guests the ability to order food and services as well as stream wirelessly from their device to the television.
The hotel will also feature the brand’s signature F&B outlet, Ouibar and Ktchn. The bar and restaurant will serve locally sourced, sustainable food inspired by global street fare. It will also evoke the Coffee + Craft culture of Portland with a menu of local coffee beverages and beer, among other craft beverages.
Radisson Red Portland will offer 180 guestrooms that feature touches of Scandinavian design highlighted by modern, yet functional furniture pieces such as the picnic table that replaces the traditional desk. Self-parking has been included in the development plans, as well as three event studios for multi-purpose use.
“Red is bold and alive, much like our city, making it the perfect match and amenity to the office component of the project. Broadway Tower will generate more than 1,700 direct and induced jobs, from entry level in the hotel to ‘C-level in the office,” said Walter C. Bowen, one of the hotel’s owners and developer of Broadway Tower.
Radisson Red Portland is the second U.S. location the brand has announced, following Radisson Red Minneapolis Downtown, which will open in late 2016. The hotel will be managed by Carlson Rezidor Hotel Group and is owned by a group of investors led by Bowen.