In addition to unveiling a new design prototype for Candlewood Suites, IHG has also introduced a new logo for the extended-stay brand.
“As we continue to evolve the Candlewood Suites brand, we saw an opportunity to do something extra that really symbolized our transformation,” said Heather Balsley, SVP, global marketing, mainstream brands, IHG. “Our new logo sends a powerful signal to our guests that this brand is continuing to modernize our design and enhance our overall brand experience. The new logo is more contemporary and is a complementary touch to the new exterior prototype. We look forward to seeing the new logo signage on all new hotels and on our existing hotels as they go through renovations.”
—Gregg Wallis