ROCKVILLE, MD—Choice Hotels International Inc., franchisor of the Cambria Hotels brand, entered into a multi-unit agreement with Stratus Development Partners LLC to develop five Cambria properties, beginning with a 180-room new-construction hotel in Santa Clara, CA.
“The Cambria Hotels brand is experiencing tremendous success and our strategy centered on multi-unit development is accelerating the brand’s growth,” said Mark Shalala, VP, development, upscale brands, Choice Hotels. “Choice Hotels is currently collaborating with Stratus Development Partners on three Cambria hotels in Napa, CA; Orlando, FL; and Sonoma, CA. When they approached us about developing five more hotels, we knew it would be a win-win.”
Choice Hotels and Stratus Development Partners have secured a site in Santa Clara as the first location; a second site in the greater San Francisco market has already been identified.
“We have worked with Choice Hotels for several years now and believe strongly in our relationship and that the Cambria Hotels brand is best-in-class in the upscale segment. Stratus has been a part of the Cambria brand’s early growth and this new agreement will expand the depth of our joint effort to fuel the brand’s continued expansion in major markets,” said Andrew Wood of Stratus Development Partners.
Cambria Hotels has nearly 120 properties open or in the pipeline, located in 42 of the top 50 RevPAR markets. Future openings are planned in Austin, TX; Baltimore; Boston; Calabasas, CA; Charleston, SC; Houston; Miami; Minneapolis; Napa, CA; San Francisco and Washington, DC.
“Cambria Hotels is a brand on the move, thanks in part to our collaboration with leading developers, as well as Choice’s $475 million in capital support to help grow the brand,” said Janis Cannon, SVP, upscale brands at Choice Hotels.