ROCKVILLE, MD—Cambria Hotels is on track to finish the year with the most property openings in a single year in the brand’s history. The upscale brand, one of 11 Choice Hotels International Inc. brands, now has 32 open hotels in the United States. Six hotels have opened and four more are scheduled to open this year. In addition, there are more than 70 Cambria properties in the pipeline.
This year, new Cambria properties opened in key regions of the country, including Los Angeles – LAX, the brand’s first property on the West Coast; Chicago Loop-Theatre District, the brand’s first adaptive-reuse; Newport, RI; and, most recently, New Orleans. The Cambria brand also plans to add two new properties in November in Asheville, NC, and Westfield, IN, followed by Phoenix and Dallas in December.
Choice Hotels expects to invest $475 million in corporate capital to grow the Cambria brand.
“The growth and performance of our upscale brands, especially Cambria Hotels, is contributing to Choice Hotels’ current and future success. It has been a watershed year as we open more hotels in top 50 U.S. markets than any previous year,” said Patrick Pacious, president and CEO, Choice Hotels. “Our strong development momentum proves that our brand strategy is working. Developers see the strong value proposition and return on investment, and guests love the product and experience.”
The Cambria Hotels brand pipeline includes properties in 34 of the top 50 markets, including Austin, TX; Burbank, CA; Baltimore; Calabasas, CA; Charleston, SC; Houston; Miami; Milwaukee; Napa, CA; Orlando, FL; San Francisco; and Tampa, FL.
“The investment that Choice Hotels is making in the Cambria brand reinforces our commitment to the brand and allows us to work with developers to put the right product in the right markets,” said Pacious. “It is also a win-win for developers as we offer one of the strongest value propositions in the industry with our talented team, led by Janis Cannon and Mark Shalala, who oversee our upscale brand and development efforts, and the best technology, tools and resources to help our properties be successful.”