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Caesars Entertainment Plans to Enhance 5,700 Rooms

LAS VEGAS—Caesars Entertainment Corporation plans to upgrade more than 4,800 hotel rooms this year at four of its Las Vegas resorts, and more than 900 rooms at three regional casinos totaling more than 5,700 owned or managed rooms across the enterprise.

This renovation effort represents approximately 20% of rooms in Las Vegas and 15% of total rooms throughout the company. At the end of 2016, following the completion of this series of room renovations, Caesars Entertainment will have updated more than 10,000 hotel rooms in the last three years.

These resort upgrades include the transformation of the original tower at Caesars Palace to create the Julius Tower as well as the refurbishment of the resort’s Augustus Tower. Additional room upgrades will include Planet Hollywood Resort & Casino, Paris Las Vegas and Harrah’s Las Vegas. In the regional markets Harrah’s Gulf Coast, Caesars Atlantic City and Horseshoe Tunica will complete room upgrades. These investments in the infrastructure across the enterprise will enhance the company’s long-term performance in hospitality, according to the company.

This year of room renovations and upgrades began with the already underway transformation of the roughly 586-room original tower at Caesars Palace, newly branded as the Julius Tower, and the planned full refresh of the approximately 948-room Augustus Tower. Planet Hollywood will reimagine more than 1,294 rooms and suites; Harrah’s Las Vegas plans to overhaul approximately 672 rooms of the hotel’s south tower and Paris Las Vegas plans to transform approximately 1,320 rooms and suites. Caesars Atlantic City is expected to renovate nearly 274 rooms; Harrah’s Gulf Coast plans to renovate 499 rooms and Horseshoe Tunica will refresh 193 rooms.

“These enhancements will substantially improve room product at four of our resorts in Las Vegas, and three regional casinos consistent with our commitment to exceed our guests’ expectations,” said Mark P. Frissora, president and CEO, Caesars Entertainment. “We are reinvesting in our room product to ensure that our guests’ in-room experience perfectly aligns with the extraordinary entertainment offerings we have developed and upgraded in recent years.”

These room enhancements demonstrate Caesars Entertainment’s commitment to the Las Vegas market and key regional markets and add to the substantial investments in restaurants and entertainment offerings made in recent years.

“Our Las Vegas properties are at the heart of the Las Vegas Strip, anchored by the iconic Caesars Palace, which is preparing to celebrate its 50th anniversary,” Frissora said. “On the east side, our footprint is centered around the High Roller, the world’s tallest observation wheel, and surrounded by the LINQ Promenade. With so much activity at the center of the Strip, we are excited to bring our guests these planned room enhancements.”

The room and suite upgrades at all four Las Vegas hotels will include modern room designs, enhanced in-room electronics, new furnishings and soft goods. All rooms will feature 50-in. TVs and fully refurbished bathrooms along with elevated in-room amenities and services. 

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