Caesars Entertainment Launches Caesars Rewards Loyalty Program

LAS VEGAS—Caesars Entertainment Corporation will introduce “Caesars Rewards” as the next evolution of its award-winning loyalty program effective Feb. 1.

With more than 55 million members worldwide, Caesars Rewards, previously known as Total Rewards, is one of the largest loyalty programs in the world. Through the new Caesars Rewards loyalty program, members will have access to new ways to earn complimentary hotel stays, including international stays at Caesars’ newest luxury resorts in Dubai. Members will also have new access to special events such as private New Year’s Eve parties throughout the U.S., golf outings with celebrities, famed sporting events and more through Caesars Rewards partners.

Additionally, both gaming and hospitality Caesars Rewards members earn credits through slot and table play, hotel stays, dining, entertainment purchases, shopping, spa treatments, golf and more that can be redeemed for  experiences and amenities at more than 45 Caesars resorts and casinos around the world.

All Total Rewards members will be automatically transitioned to Caesars Rewards on Feb. 1. Caesars Rewards will have the same membership tiers as the previous program (Gold, Platinum, Diamond and Seven Stars) and tier earning criteria. Members can pick up their new Caesars Rewards cards at any Caesars Rewards Center beginning Feb. 1.

In the coming months, all Total Rewards-branded programs will also transition to Caesars Rewards. Caesars’ mobile app, Play by TR, will become “Caesars Rewards Mobile App” in mid-February, and Caesars Rewards Visa, Caesars Rewards Live Events and others will follow.

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