Cachet Hotel NYC and Live Nation Sign Entertainment Deal

NEW YORK—Cachet Hotel NYC has entered into a partnership with Live Nation, a leading live entertainment company, to procure and produce top entertainment and concerts at the Cachet Hotel’s newly built concert venue and event space.

The venue, which recently opened within the Cachet Hotel NYC located at 510 West 42nd St., features state-of-the-art audio-visual concert technology to create one of the most dynamic concert atmospheres for concert-goers in New York City, according to the company.

The Live Nation-Cachet Hotel partnership will elevate concerts and performances to a new level and allow guests to have VIP concert experiences. Concert-goers can enjoy international recording artists, comedians and performances while dining before, during or after the show within one of the hotel’s two dining destinations, Treadwell Park and Merchants Hospitality’s new Merchants Steakhouse, opening in January 2020.

The hotel was acquired and developed by Merchants Hospitality and principals of Cachet in 2017. After an extensive renovation, the hotel opened in the summer of 2018 and in September 2018, Treadwell Park and the Playboy Club opened.

The Live Nation concert venue and Merchants Steakhouse will recapture the space formerly occupied by the Playboy Club. In order to accommodate the new Live Nation venue and create more usable event and dining space, Merchants Hospitality terminated the creative team responsible for running the Playboy Club.

While ticketed events are open to the public, dining guests of Merchants Steakhouse and Treadwell Park, along with Cachet Hotel VIPs, will have priority seating in the new Cachet concert venue.

“There is no other hotel in NYC which incorporates hotel rooms, dining experiences and a concert venue like we have created at the Cachet Hotel NYC,” stated Abraham Merchant, CEO of Merchants Hospitality. “In addition to the brand alignment between Live Nation and Merchants Hospitality, both known for creating best-in-class hospitality and dining experiences, we saw a real opportunity to create the best live music concert venue in a VIP setting. Live Nation’s successful track record building out VIP experiences shares the same brand ethos as Merchants Hospitality and its portfolio of properties.”

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