Cachet Hotel Group Opens L.A. Office, Appoints Leadership Team

LOS ANGELES—Cachet Hotel Group has opened a new office here and appointed a new leadership team.

Meredith Gelacak joins CHG in a newly created position, as president of hotel operations – Americas, reporting to President and CEO Alexander Mirza. Gelacak brings more than 20 years of experience in the hospitality industry, including 15 years with Hilton Hotels Worldwide, where she served as VP of F&B and oversaw $2 billion dollars of revenue for Hilton Hotels, managing celebrity chefs and third party operator relationships.

Gelacek also served as general manager for several full-service Hilton Hotels with an average key count of 400 rooms. Prior to that, she served as COO of a luxury spa venture featuring LVMH brands that managed the Waldorf Astoria New York Spa and participated in the launch of the French restaurant, Millesime, at the Carlton Hotel in New York.

Yvonne Choi has been promoted to chief development officer – Americas and global head of residential. Over the past year, Choi negotiated Cachet’s entry into the America’s with new projects in Los Cabos, Mexico and Westlake Village, CA. In this new position, she will oversee the development and expansion of CHG hotels, resorts and mixed-use developments throughout the Americas. Choi joins the Americas leadership team from Asia, where she was chief marketing officer.

Prior to joining Cachet, Choi worked at SBE’s international development team based here. She began her career at the Corcoran Group, a luxury property and real estate marketing company in New York. As Corcoran’s development and acquisitions manager, she oversaw the sales and marketing of a luxury residential portfolio worth in excess of $500 million.

Rounding out the team is Tiina Martin, managing director of interior design – Americas. Martin brings nearly 15 years of design and development experience to CHG. Previously, she advised Cachet on its hotel brand standards and worked on a major lifestyle destination resort projects in Las Vegas. She also spent several years at Gensler, a collaborative design firm, where she worked on a wide variety of hospitality, retail and transportation projects including the Aria Resort & Casino, a 4,000-key luxury resort and casino in Las Vegas; a high-end shopping district named the Crystals at CityCenter; and Sands Cotai Central, a multi-brand hotel resort, casino and retail development on the Cotai Strip in Macau. Martin currently oversees Cachet’s interior design of the 309-room Los Cabos integrated resort, featuring two Cachet hotel brands, multiple restaurants and a destination beach club. 

“The appointment of new U.S. based leadership positions, coupled with the signing of Westlake, CA and Los Cabos, Mexico demonstrates our commitment to expanding in the Americas,” said Mirza. “We look forward to working with both U.S. based and international hotel owners to acquire, convert and monetize their hospitality related investments in the Americas.”